A practical guide for online sellers worldwide who want to understand what comes out of each order before ads, returns, and tax. Examples use Shopee-style fee names — the math works on any marketplace.
Net ≈ Gross sales − Platform fees − Product cost − Shipping/pack − Ads/vouchers you fund
If any of those inputs are wrong, your “profitable” SKU may actually lose money every sale. Use the free profit calculator to stress-test price and fee %.
The marketplace’s cut of the order, often varying by product category and promotions. It is usually the largest percentage line item sellers notice first.
Charged in connection with payment processing. Documentation may express components with VAT; for planning, many sellers enter the effective percentage that matches deductions they observe.
Optional or campaign-related costs (certain free-shipping setups, seller programs, logistics add-ons). If you are not in a program, model this as 0% until you join one.
Adjustments, penalties, or tax-related withholdings can appear depending on your setup. When unsure, keep a separate “other %” or flat currency buffer rather than ignoring them.
Blogs freeze rates in time. Your category this year may not match a screenshot from last year. Best practice: open one real settled order, reverse-engineer the fee %, and paste those % into the tool.
Usually no. Category and program participation change the stack. Always check your own category on your marketplace.
Model the price the buyer actually pays for that order (after the discounts that affect fee base). When unsure, use a conservative (higher fee) scenario.
Your marketplace’s seller education hub, fee announcements, and in-platform pricing calculator / order income views for your country.